Following a newly launched purpose and brand identity, International Flavors & Fragrances appointed HLW to create a design scheme for their new Innovation Center which reflected the new positioning. The 60,000 sq ft state-of-the-art research and development hub is designed to foster co-creation and spark creativity with collaborative areas and an office-wide open floor plan.
The faceted design of the Fold Desk, combined with a contrasting cantilever, helped to draw visitor’s attention in such an expansive space. Set in front of a moss wall this material paring provides a contrast, increasing the vibrancy while the LED skirting references the custom branding behind the desk creating a cohesive focal point to the site.
The Innovation Center houses the brand’s cutting-edge fragrance technologies that drive the future of fragrance for home care and fabric care, including digital olfaction technology, immersive virtual reality scent experiences, the latest generation of encapsulation technology, and industry-first scent printing.
Andreas Fibig, Chairman and CEO said, “The opening at Bell Works is one of many steps we are taking to enable IFF’s vision for growth as a world-class, consumer-centered, integrated technology and research leader. Our new space provides us expanded capabilities and epitomizes IFF’s drive toward bold and unconventional thinking.”